24 years of community commitment: Hoa Sen Home extends the humanitarian mission of Hoa Sen Group

For Hoa Sen Group, sustainable development goes beyond financial growth; business must be closely linked with community responsibility.

Over the past 24 years, this spirit of humanity has been carefully nurtured and is now being carried forward and amplified by the Hoa Sen Home chain through the Vietnamese Family Shelter program.

Looking back over more than two decades, Hoa Sen Group has continuously worked to cement its solid position in the building materials industry, becoming a familiar name for millions of customers nationwide. Building on this foundation, Hoa Sen Home emerged as a strategic evolution, carrying the Group’s core business philosophy: “Integrity – Community – Development.”

In just four years since entering the market, Hoa Sen Home has rapidly established its reputation through high-quality products, brand credibility, meticulous service, and notably, a strong presence in community-centered humanitarian activities. Among these, the reality TV program Vietnamese Family Shelter stands out. Beyond acting as a sponsor, Hoa Sen Home has served as an extended arm of the program, bringing the stories of children closer to the community.

To date, more than VND 30 billion has been donated, and over 1,000 children in challenging circumstances have received support. Beyond financial contributions, Hoa Sen Home continues to engage directly after the program with practical assistance such as home repairs, constructing new bathrooms, and re-roofing homes—helping provide a true shelter for families in extreme hardship.

Nguyen Trong Huu (Episode 133 – Vietnamese Family Shelter) is one of the children whose home was renovated with support from Hoa Sen Home.

Hoa Sen Home Continues Its Mission to Share Happiness with the Community

Throughout more than three years of supporting Vietnamese Family Shelter, Hoa Sen Home has been driven not merely by the concept of “CSR” (corporate social responsibility), but by a sincere desire to offer children who lack a full home the opportunity to change their future, continue nurturing their dreams, and grow stronger in their educational journey.

At every stop, the program marks a new milestone in fundraising. Yet beyond the numbers, what matters most are the tears, the laughter, and the profound empathy for those less fortunate. These moments vividly demonstrate the widespread impact of the humanitarian values that Vietnamese Family Shelter embodies.

Through these experiences, fundraising records have been continuously surpassed across provinces—from Binh Thuan, Can Tho, Bac Giang… to most recently Da Nang City, where over VND 1.3 billion was directly donated by viewers. This emotionally charged journey continues to expand, attracting thousands of generous hearts and millions of viewers united by a shared goal.

Over the past three years, Vietnamese Family Shelter has fostered deep understanding and empathy for hundreds of disadvantaged families and thousands of underprivileged children.

For Hoa Sen Home, Vietnamese Family Shelter is more than a reality TV program—it is an integral part of its long-term strategy, linking business growth with social responsibility.

A representative of Hoa Sen Home stated that the chain will strive to extend this journey further and longer, as countless families still lack basic necessities and many children are in urgent need of opportunities to pursue their dreams.

Firm in Business, Persistent in Humanitarian Mission

In its development journey, Hoa Sen Home remains steadfast in pursuing a dual mission. In the marketplace, it continually strives to establish itself as Vietnam’s number-one building materials and furniture supermarket chain and a leading player in Southeast Asia. Simultaneously, in community activities, the chain continues to act as a bridge of sharing, supporting disadvantaged families in overcoming life’s challenges.

Originating from a brand that always prioritizes community responsibility, Hoa Sen Home also embraces transparency, credibility, and integrity in business as guiding principles to sustainably accompany consumers.

This reflects the long-term development strategy of Hoa Sen Home and embodies the mission that Hoa Sen Group has cultivated over 24 years—a mission set to continue even more strongly in the years ahead.

VnEconomy