Hoa Sen Group maintains winning streak, securing a double victory for the third consecutive year at Vietnam Creative Advertising Awards

At the 2025 Vietnam Creative Advertising – Van Xuan Awards, Vietnamese Family Shelter and Ton Hoa Sen were once again honored, earning recognition in two prestigious categories. This achievement powerfully underscores the enduring effectiveness of Hoa Sen Group’s communication strategy and the lasting resonance of the humanitarian values the Group has consistently nurtured for the community.

On the evening of December 19, at Nguyen Hue Walking Street in Ho Chi Minh City, the 2025 Vietnam Creative Advertising – Van Xuan Awards ceremony unfolded with great excitement, marking a breakthrough season with over 1,500 entries submitted by nearly 200 brands, agencies, production houses, and individual creatives. In 2025, the Awards continued to emphasize pioneering and innovative values imbued with national pride, fostering a journey back to cultural identity through the lens of creativity under the theme “Proudly Vietnam”.

Within this vibrant landscape, Hoa Sen Group reached a remarkable milestone by being named for the third consecutive year at the Van Xuan Awards. This year, the Vietnamese Family Shelter program, alongside the Ton Hoa Seb brand, secured a double victory in two major categories: “Most Impressive CSR Campaign” and “Most Loved Brand”, reflecting the company’s persistent commitment to community-oriented communication strategies.

Mr. Tran Dinh Tai – Deputy General Director of Hoa Sen Group, Mr. Tran Dinh Phuong – Deputy General Director of BEE COMM, together with actors Lam Vy Da and Huynh Lap at the Van Xuan Awards 2025 ceremony.

“Most Impressive CSR Campaign 2025” Award Extends The Illustrious Track Record Of The Vietnamese Family Shelter Program.

2025 marks the third consecutive year that the program has been recognized by this prestigious award. Vietnamese Family Shelter achieved a double win at the Vietnam Creative Advertising – Van Xuan Awards 2024 in the categories “Most Loved Creative Brand” and “Most Impressive CSR Campaign.” In 2023, the program was also honored with awards in “Most Meaningful Social/Community Brand” and “Integrated Media Advertising.”

The Vietnamese Family Shelter program stands out as a flagship initiative within Hoa Sen Group’s CSR portfolio. It has been praised for its authentic approach, focusing on emotionally compelling everyday stories of the beneficiaries. The program represents the continuation of Hoa Sen Group’s over ten-year philanthropic journey. Over more than three years on air as a reality TV format, it has reached 28 out of 34 provinces, supported over 500 families in overcoming hardship, contributed nearly VND 71 billion, and enabled more than 1,000 children to continue their education.

Actors Lam Vy Da and Huynh Lap, as hosts of the Vietnamese Family Shelter program, have delivered many memorable moments to viewers.

As one of the celebrity hosts, Lam Vy Da shared: “For me, joining the Vietnamese Family Shelter program has been a truly special experience. This award recognizes the tireless efforts of Hoa Sen Group, the program team, and all participating artists in spreading human-centered values. I hope the program continues to bring hope and spiritual support to many disadvantaged communities across the country.”

Co-host Huynh Lap also expressed his emotions on the program’s continued recognition:
 “I believe the greatest value of the program lies not in the numbers or awards, but in every story that touches the hearts of viewers and spreads the spirit of sharing. The consecutive acknowledgment of the program and Hoa Sen Group at a prestigious award like the Van Xuan Awards greatly motivates the team, artists, and collaborators to keep striving for the community. I hope Vietnamese Family Shelter will continue to reach further, assisting more families and inspiring hope across Vietnam.”

Recognition of the Brand’s Community Commitment

While Vietnamese Family Shelter exemplifies the humanitarian aspect of creative work, the Most Loved Brand award for Ton Hoa Seb reflects public acknowledgment of a brand long associated with the community and trust in the ecosystem that Hoa Sen Group is building. This appreciation has been nurtured over many years through tangible, community-oriented actions.

Alongside Ton Hoa Sen—a brand familiar to millions of Vietnamese for 24 years—Hoa Sen Home Building Materials & Furniture Supermarket Chain is steadily establishing its own identity and earning customer trust nationwide. Notably, Hoa Sen Home has been a consistent partner of Vietnamese Family Shelter since its inception, distributing tens of thousands of building materials products directly to consumers. From everyday essentials to community-focused activities, Hoa Sen Home continues the path of trust and social responsibility that Hoa Sen Group has cultivated for years.

Vietnamese Family Shelter and Ton Hoa Sen secured a double win in two major categories: “Most Impressive CSR Campaign 2025” and “Most Loved Brand.”

At the ceremony, Mr. Tran Dinh Tai – Deputy General Director of Hoa Sen Group, proudly stated: “This is the third consecutive year Hoa Sen Group has been honored at the Vietnam Creative Advertising Awards. We are extremely happy and proud that the efforts of Hoa Sen Group and the entire Vietnamese Family Shelter team have been recognized. I would like to sincerely thank Mr. Le Phuoc Vu – Chairman of Hoa Sen Group, who has devoted himself to community initiatives through numerous charitable projects.

I also thank the program production team – BEE COMM, our partners, and all Hoa Sen Group employees for their contributions over the years. My heartfelt gratitude goes to the artists who accompanied us in creating a meaningful program. Special thanks to local authorities for their continued support, which has enabled the Group’s activities to be implemented effectively. Finally, I sincerely thank the audience who have always supported Hoa Sen Group and Vietnamese Family Shelter.”

Being named for three consecutive years at the Vietnam Creative Advertising Awards is a well-deserved recognition of Hoa Sen Group’s persistent community-oriented efforts. Looking ahead, the brand remains committed to its mission of giving back, extending the journey of sharing, and inspiring hope and trust for more Vietnamese families nationwide.

Hoa Sen Group