Premium, ultra – durable Hoa Sen Mag Shield roofing now available across the Hoa Sen Home supermarkets
- Hoa Sen Group launches premium, ultra – durable Hoa Sen Mag Shield roofing
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- Hoa Sen Group maintains winning streak, securing a double victory for the third consecutive year at Vietnam Creative Advertising Awards
Following its launch at the Hoa Sen Nghe An Factory, the premium roofing sheet Hoa Sen Mag Shield is now widely distributed throughout the entire Hoa Sen Home Building Materials & Furniture Supermarket Chain.
Just half a month after the first Mag Shield roll rolled off the production line, the product had reached over 126 Hoa Sen Home supermarkets nationwide. This broad distribution allows customers and contractors easy access to this ultra-durable roofing solution for both construction and repair projects.

Positioned as a new-generation coated steel product, Hoa Sen Mag Shield incorporates a high-quality steel base and is coated using a continuous hot-dip process with a precisely formulated Zinc-Aluminum-Magnesium alloy. This advanced coating enhances corrosion and rust resistance by three to five times, and the hardness of the protective layer is twice that of traditional galvanized steel sheets. These advantages enable Hoa Sen Mag Shield to meet rigorous technical standards, making it suitable for both residential constructions and large-scale national and international projects.

A representative of Hoa Sen Group emphasized that all Mag Shield products are tested according to strict international standards, including JIS (Japan), ASTM (USA), BS EN (Europe), and AS (Australia). This underscores the company’s commitment to making quality the key factor in competitive advantage and brand development.
Beyond product supply, the Hoa Sen Home chain currently operates 126 supermarkets nationwide, offering over 10,000 SKUs ranging from steel sheets, tiles, and roofing to kitchen and bathroom equipment. The chain upholds the “4D Commitment”: Standard-Compliant Products – Quality Guaranteed – Proper Invoices Provided – Warranty Guaranteed, ensuring maximum peace of mind for consumers in a volatile building materials market.

Prior to nationwide distribution, Hoa Sen Home organized a series of hands-on experiential events in multiple provinces, notably a product display in Thanh Hoa within the framework of the Vietnamese Family Shelter program. These activities brought the product closer to customers and demonstrated the Group’s strategic and methodical marketing approach.
The presence of Hoa Sen Mag Shield across the entire Hoa Sen Home chain not only expands customer choice but is also expected to drive new growth, further strengthening Hoa Sen Home’s position on its journey to becoming Vietnam’s leading building materials and furniture supermarket chain, with ambitions to lead the Southeast Asian market.
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