Saying no to counterfeit goods: Hoa Sen Home commits to the 4D principles together with Vietnamese consumers

(QK7 Online) – Accompanying VTV in the television program “Fighting Fraud – Protecting Consumers”, Hoa Sen Home not only demonstrates its strong respect for the rule of law but also reaffirms its commitment to transparency in business, with the goal of maximizing the protection of consumer rights.

Vietnam Television (VTV) has officially launched and aired the first episode of the television program “Fighting Fraud – Protecting Consumers”. The program was initiated as an open, practical, and trustworthy communication platform, helping the public gain a clearer understanding of goods circulating in the market. Through this, consumers are encouraged to be more proactive in their purchasing behavior and to gradually contribute to the development of a smart consumer ecosystem.

At Hoa Sen Home, customers can confidently select building materials with clear origins, strictly controlled and quality-certified by Hoa Sen Group, ensuring credibility and reliability for consumers.

The program is broadcast weekly at 5:10 PM every Friday on VTV1 and is also available on VTV’s digital platforms. Accompanying the program are the Hoa Sen Home Building Materials & Furniture Supermarket Chain (Hoa Sen Group) and the brand Hoa Sen Plastic Pipes – Leading the Source of Happiness. Both brands belong to Hoa Sen Group, a reputable Vietnamese enterprise that has consistently taken the lead in protecting consumer rights and firmly saying no to counterfeit goods, imitation products, and acts of commercial fraud.

Substandard Products in the Building Materials and Furniture Sector Remain Underestimated

Amid the widespread presence of counterfeit and imitation products on the market – including building materials and furniture – many consumers still tend to underestimate the issue of low-quality goods in this sector, assuming they do not directly affect health. In reality, the opposite is true. Counterfeit and substandard products in the building materials and furniture industry pose serious risks that intensify over time. When consequences arise, they not only result in significant financial losses for repairs but may also compromise safety and even human lives.

Of particular concern is the impact on structural integrity when substandard steel, cement, or other construction materials are used. Issues such as wall cracking, foundation subsidence, and water leakage often do not appear immediately after construction but emerge after one to two years of use, causing repair costs to escalate significantly.

Mr. Vu Van Thanh, Chief Executive Officer of Hoa Sen Group, sharing at the launching ceremony of the television program “Fighting Fraud – Protecting Consumers”.

Bathroom and kitchen fixtures, as well as household appliances that fail to meet quality standards, tend to deteriorate rapidly, lose aesthetic value, leak waste, and release lead or chemical substances into domestic water sources – posing serious health risks. In addition, products such as unverified engineered wood, wall paint, and adhesives may emit toxic compounds like formaldehyde and volatile organic compounds (VOCs) into the air, directly affecting respiratory health, especially among children.

Against this backdrop, “Fighting Fraud – Protecting Consumers” will feature dedicated segments focusing on issues related to low-quality building materials and furniture, as well as the lack of transparency in business practices. The aim is to raise consumer awareness, enabling them to make informed choices and proactively select safe and reliable products to protect their homes and families.

Hoa Sen Home Commits to the 4D Principles Together with Vietnamese Consumers

By accompanying “Fighting Fraud – Protecting Consumers”, Hoa Sen Home not only seeks to spread the message of smart consumption but also affirms its sustainable development orientation built on transparency, integrity, and a customer-centric approach. At Hoa Sen Home, customers can rest assured when choosing building materials with clear origins, thoroughly controlled and quality-certified by Hoa Sen Group, ensuring trust and reliability.

A representative of Hoa Sen Group stated: “At the Hoa Sen Home Building Materials & Furniture Supermarket Chain, we are committed to providing customers with building materials that are ‘Standard-Compliant Products – Quality Guaranteed – Proper Invoices Provided – Warranty Guaranteed’ (4D). This is not merely a slogan but a core business principle of Hoa Sen Group. That is why we proactively accompanied VTV’s television program ‘Fighting Fraud – Protecting Consumers’ from its very first broadcasts. We believe this is a highly meaningful program – where businesses can speak up, consumers receive guidance, and society as a whole becomes more aware of the issues of counterfeit goods and imitation products. Only when all stakeholders – from authorities and businesses to consumers – act together can we build a fair, healthy market that shows zero tolerance for counterfeits, imitations, and commercial fraud.”

All products distributed by Hoa Sen Home on the market are accompanied by clear, transparent information and official warranty policies.

Steadfast in its core values of “Integrity – Community – Development”, and committed to sustainable growth through ethical business practices, Hoa Sen Home is demonstrating a distinct approach – one that places integrity at its foundation and consumers at its center. This pioneering commitment further strengthens consumer trust in principled brands, earning the confidence and recognition of a wide range of customers, partners, and industry professionals.

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